This project allowed me to create a concept for a potential food truck, and carry the concept through to digital execution. In addition to working with complex mockups, this project taught me a great deal about branding, and the importance of presenting a cohesive and consistent brand in order to maximize quality and effectiveness. The open-endedness of the project allowed me to express my creativity and have fun, while simultaneously learning about the process behind real-world industry projects in the world of advertising and marketing.
