Temple Sleep Out
Position: Head of Graphics and Marketing
@templesleepout
templesleepout.com
Temple Sleep Out is a student run organization at Temple University, dedicated to raising funds and awareness for youth homelessness in Philadelphia, that puts on a sleep out event in which students spend the night outdoors in solidarity with those experiencing homelessness. Last year’s first annual event not only reached but surpassed the $10k fundraising goal.
Temple Sleep Out logo
Banner designed for “meet the team” social media posts.
During my time with Temple Sleep Out, I was responsible for designing brand guidelines, a new logo, and physical promotional items. In addition, I was responsible for managing the organization’s social media accounts during this time period and maintaining our plan for marketing and advertising. Being the only individual working on the organization’s marketing was difficult at times, especially with our incredibly limited budget, but it taught me the importance of being able to understand how those who don’t consider themselves creatives interact with and understand creative spaces and use that to bring the rest of the team into discussions on creative strategy and marketing plans.
A look at our Instagram leading up to the event.
Promotional products designed to market and fundraise for the event.
